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World Communication Forum 2010
"Win.New.Markets."
20th May, 2010
International Lounge, Messe Dusseldorf
Stockumer Kirchstrasse 61
40474 Dusseldorf
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Companies can be the market leader in their home country, but
totally unknown in new territory. When companies invest in new
markets, communication is key.
Each geographic market has its own cultures and own cultural
codes. The right approach meeting culture and codes reduces
obstacles and increases credibility and trust.
Cultural intelligence leads to competitive advantage.
The right communication leads quickly to more revenues. This is the focus of “Win.New.Markets”.
Top speakers from B-to-B and B-to-C companies share their experiences
and tell about the do’s and don’ts in international communication
and business. Cultural diversity and global branding will be
covered by speakers from Europe, North America and Asia.
We look forward to meeting you all.
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Ralf Weber
IPREX Dusseldorf
m/e brand communication
GmbH GWA
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Kathryn Tunheim
IPREX President
Tunheim Partners
Minneapolis, USA
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The following partners support the World Communication Forum:
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